SEO audit tools are among the most important parts of every SEO campaign. They help you to analyze your website’s performance and understand its details. They provide valuable insights that can be used to improve your website’s organic ranking on Google SERPs.

In this article, we will see some SEO audit tools that can be used for an effective audit of your website’s overall performance. These tools provide accurate information about all aspects of SEO, including technical issues, backlinks, keyword rankings, etc., which ultimately helps you optimize your site for better rankings and lead generation.

Best SEO Audit Tools 2023

Here are the best SEO audit tools you’ll need in 2023…


SEMrush SEO Audit tool

SEMrush is an SEO audit tool that provides detailed information about your competitors’ backlinks, keywords, and traffic. SEMrush offers a free plan with 3,000 keyword audits and 100 domain audits for up to three months. 

If you’re looking for an audit tool that can be used by the person doing the work (such as yourself), there are better options out there like Moz Pro or Ahrefs which both offer 30-day trials of their tools with no credit card required if you just want to try them out before committing long-term.

SEMrush Pro offers unlimited access to up to 100,000 keywords and 10,000 domains each month, so if this sounds like a service that would be beneficial to your business, then go ahead and sign up here!


moz seo audit tool

Moz Pro is a suite of SEO tools for SEO professionals. It’s a paid tool, but it has a free trial if you want to give it a shot before committing to the full version. With Moz Pro, you can audit and analyze backlinks, optimize your content and keywords, and track your site’s performance using real-time reports.

Moz provides tools to help you audit your SEO. One of these tools is Open Site Explorer, which lets you see how many links each site has from other sites around the web. You can also check out the anchor text used in those links (this helps determine which keywords are working well for that particular website). 

Another tool is the Domain Comparison Tool, which allows you to compare two different domains to see how they compare in terms of backlinks profile, social media presence, and even keyword rankings on Google SERPs (search engine results pages).


ahrefs seo audit

Ahrefs is an SEO site audit tool that helps website owners analyze their own sites and those of their competitors. This can be helpful when it comes time to make changes to your site, as it allows you to see how changes may impact search traffic before they are implemented.

Ahrefs provides an extensive list of features that will help on-page optimization and off-page factors such as link building and social media marketing. Finally, the platform includes a content marketing suite for creating or improving content quality by analyzing keywords and other relevant data points within each piece of content created by users subscribed to the service’s premium plan.

Lumar (DeepCrawl)

lumar seo audit tool

Lumar, formerly known as DeepCrawl, is a web crawler that enables users to analyze their websites from a technical perspective. It can crawl up to 50,000 pages per site and identify any issues with the architecture or content of the site that could impact user experience, search rankings, and conversion rates.

Lumar provides a link analysis report that gives you insight into the quality of your backlinks, so you know where to prioritize link-building efforts. Lumar is available as an on-demand service or as part of its annual subscription plan, starting at $999/year.


spyfu seo audit tool

SpyFu is a paid tool that allows you to track and analyze your competitor’s advertising strategies. It will show you which keywords they target, which ads work best for them, and how much money they spend on advertisements. 

You can also find out what keywords people use when searching for their products/services.

SpyFu can also show you the keywords that other websites in your niche are using, but haven’t yet been claimed by your competitors. This is great for finding untapped niches in which there isn’t high competition yet so that you can get ahead of the curve before everyone else jumps onto these new topics!

Screaming Frog SEO Spider

screaming frog seo audit form

Screaming Frog SEO Spider is a desktop application for web developers and SEO professionals that crawls websites to check them for broken links, duplicate content, redirects, and more. It can also be used to test the speed of your website. The tool enables you to generate sitemaps and export data in formats that are convenient for web developers or marketers.

Google Search Console

google search console seo audit tool

Google Search Console is a free web service offered by Google that allows you to see how your site is indexed by Google. It’s an easy-to-use tool that can help you get started with SEO, and it can show you how well your site performs. Google Search Console can provide you with a breakdown of your site’s performance, including the number of pages indexed and the number of URLs with status codes over 200.


woorank seo audit tool

Woorank SEO tool is a free SEO tool that helps you identify and fix technical issues on your site. Woorank has an easy-to-use interface with an intuitive dashboard to help you understand what’s wrong with your site and how to fix it. Woorank provides a comprehensive review of your website’s performance in search engines and offers recommendations for improving its rankings. 

It provides users with metrics (such as click-through rate index) that indicate whether people are engaging with their content or not—an indication of whether or not they will return to your site for another visit.


If you are looking to enhance your site’s organic traffic, here are eight SEO audit tools that will help you get there. There are many SEO audit tools available for purchase, so it can be difficult to find the one that best fits your needs. 

However, if this article has inspired you to give it a try–or even start with one of the eight featured above–then we wish you all the best in your search for success!

To have detailed information about link building, one of the most important parts of SEO, you can read our article titled The Easiest Link Building Strategies.

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