SEO is a difficult process that many people struggle with. Luckily, there are a variety of free SEO tools that you can use to identify problems on your site and rank better.
When it comes to analyzing data, researching, validating code, and conducting other SEO audits that require a lot of automation, you need technology. The good news is that these tools don’t have to take too much from your budget to keep up with the high demand.
SEO tools are essential to the success of any website. These tools help you to find out which keywords people are typing into search engines, find out what your competitors are doing, and much more.
That being said, it’s also possible to go from the free version to the paid one when your needs outgrow it. Just remember that you might want to download a list of the top 10 tools for site audits in the meantime.
Content SEO Tools
1-) Ahrefs Keyword Tool
Ahrefs is a comprehensive SEO tool that includes a number of free tools. One of the most popular features is the Free Keyword Research Tool, which gives you information about keyword volume and competition.
Ahrefs is an SEO tool that offers a variety of keyword tools to find the highest converting keywords for your business.
With the search, you can find the 100 top keywords with associated keyword volume and what is represented as Amazon, YouTube, Bing, and Google for search. You can also quickly identify the best keywords to target and then rank them in order of priority.
Ahrefs’ tool is a useful resource for generating article writing topics. This is because it provides data from over one million sources, including social media, blogs, and news sites. With this data, you can analyze what topics are trending in order to create an interesting and relevant article.
2-) Answer The Public
Answer the Public is a free tool for uncovering what people are looking for in Google.
This tool is useful in helping to find out more about keywords, questions, and phrases that internet users are typing into Google.
The Answer the Public tool is helpful for anyone who wants a comprehensive view of keywords in their niche.
All of this data is conveniently organized into different columns, so you can easily find what you’re looking for.
The Siteliner tool is available for free, and it is an excellent way to find duplicates and plagiarized content on your site. Siteliner allows you to quickly identify pages on your site with similar content.
This is useful both for staying on top of ongoing content and also identifying opportunities for improving it. It’s best when there’s a wide variety of unique content being featured across your articles.
Duplicate content on your website can make it more difficult for Google to determine which version is the ‘original’. This can result in a poor ranking. Every paragraph that you republish online should be unique.
The scanner can’t scan more than 250 pages. Even though it doesn’t provide full coverage, it still lets you know when the paper may be too thin.
4-) SEO Ngram Tool
Good content starts with understanding the keywords your customers are using, what they want to achieve with those keywords and more. This will allow you to create better content that is more relevant to your audience.
One of the best SEO tools, which was recently updated for 2022, is the SEO Ngram Tool developed by Ryan Jones who is vice president at Razorfish.
With SEO Ngram, you can see a breakdown of how different people search for the words in your keyword. This can help show what combination of words is most popular among different audiences.
The SEO Ngram Tool also generates a visual map that displays how each search term is connected to your primary keyword and related terms.
SEO Website Crawlers
5-) Screaming Frog
For sites under 500 URLs, Screaming Frog offers a free version that is perfect for site auditing needs. It is a powerful way to crawl a site and find any SEO problems.
Screaming Frog provides information about the links on your site, keywords, images, response codes from various pages, and more.
In addition to that, there are tabs for your outbound links and internal linking. There is also a full crawl tab that displays every link that the crawler visits while crawling through your website.
Screaming Frog is useful for viewing how Google, Bing, and other search engines rank your website. It also helps you see what a regular user would experience when browsing your website.
6-) Xenu Link Sleuth
Xenu Link Sleuth is one of the oldest SEO tools around, with a decent free site crawler.
It does a terrific job finding broken links. It can be used for both internal and external links. Xenu is also used for checking on-page optimization, web crawling, site monitoring, and more!
The tool can generate a report that will tell you which pages on your site are 404s, or have been deleted or moved, whether or not some pages need to be updated to have an internal link on them.
Website Performance Tools
GTmetrix is a tool that can be used to measure website performance. It will audit the webpage, generate various benchmark scores, and make recommendations for improvements.
GTmetrix offers a benchmark score for each test, you can use this to assess the performance of your website. Where the site could be improved and what steps could be taken!
Website Technical Audit Tool
8 -) DNS Checker
Get insights into how well your site is performing globally with the DNS Checker tool. This global visibility service can uncover potential server issues and provide peace of mind that Google and other visitors around the world are being able to access your website.
I experimented with this tool and it helped me understand why Google’s crawler couldn’t reach a website, leading to major indexing errors.
The issue was caused by improperly configured server settings and so should be fixed ASAP if you notice search engines or users having problems accessing the site.
Website Security Audit Tool
Unfortunately, many SEOs fail to include security as part of an audit. Security is only a concern after the site has been hacked and the rankings have dropped.
I recommend having website security as an element of an SEO audit. A secure website is a part of how it will rank and encourage sales. That’s why I will always include a thorough security audit with every site audit I perform.
WPScan is more of a security audit tool than a traditional human-powered crawler. Its quick and comprehensive scan can help you get started on the research process and make sure that your site doesn’t have any major vulnerabilities.
Mobile SEO Tool
MobileMoxie provides tools and services that are essential for mobile search engine optimization.
MobileMoxie SERP checker is a great tool for discovering what the rankings look like on different screens. It takes into an account screen size, location, and additional factors that make it an excellent choice for business owners.
You can check the mobile rankings of a business located anywhere in the world. This is great for local SEO or when you’re working with clients who are not in your area (e.g., clients located overseas).
The MobileMoxie Web Page Checker is able to generate screenshots for any type of mobile phone, which can help you better see how your web page will look on different mobile devices. This enables you to make changes before it drives conversions down.
Free SEO Consultancy: How to Get Expert Advice Without Breaking the Bank
Are you looking to improve your website’s search engine rankings but don’t have the budget for a paid SEO consultation? Fear not! There are plenty of ways to get expert advice for free. Here are some options for getting free SEO consultancy:
Online SEO communities
There are many online forums and communities dedicated to SEO where you can ask for advice from more experienced professionals. Some popular options include SEOmoz’s Q&A forum, Black Hat World, and Warrior Forum.
Many SEO professionals are active on social media and are happy to offer free advice to those in need. Simply post your question on a platform like Twitter or LinkedIn and see if anyone is willing to help.
SEO conferences and meetups
Attending SEO conferences and meetups is a great way to network with industry experts and learn new strategies. Many of these events offer free sessions or have panels where you can ask questions.
Blogs and online resources
There is a wealth of information available online, including blog posts and guides written by SEO experts. Take some time to do your research and see what advice you can find for free.
Utilize Google’s resources
Google has a number of tools and resources available for website owners looking to improve their search engine rankings. Some examples include Google Search Console and the Google Analytics Academy.
While it may take a little more effort to find free SEO consultancy, it is definitely possible. By utilizing online communities, social media, conferences and meetups, and online resources, you can get the expert advice you need without breaking the bank.
In addition, you can have detailed information about SEO services small businesses by reading my article titled How to Use SEO Services Small Businesses